Immersive Prosocial
Immersive Prosocial Audiovisual Narratives is a research project whose main goal is to evaluate the possibilities of immersive technologies as a new medium for storytelling with a prosocial purpose.
It falls within the necessary commitment of universities to adhere to the 2030 Agenda by developing research projects that keep in mind the Sustainable Development Goals (SDGs) and promote Diversity, Equity, and Inclusion (DEI).
Immersive Prosocial Audiovisual Narratives is a category of what we call Prosocial Audiovisual Narratives. These narratives not only denounce and bring attention to social injustices but also explore solutions to inequality, prejudice, discrimination, stigmatization, and hate speech or behavior, approaching these issues from a positive and prosocial perspective.
Our aim is to measure the extent to which immersive narratives are more effective than traditional ones in promoting prosociality. We understand prosociality as a set of responses (emotions, beliefs, attitudes, behaviors) that consider the social benefit of others and the common good, characterized by their “other-oriented responses” nature. Examples of these responses include empathy, altruism, cooperation, collaboration, and helping, as well as reducing prejudice and increasing positive attitudes towards those who are different.
To this end, we have created three documentary films in different formats on the same social issue: migration, focusing on the case of the rescue ship Aquarius. “Life Stories: The Case of the Aquarius Ship” is the title that encompasses them, and they can be watched in the section:
“Immersive Prosocial Audiovisual Narratives: Measuring their Impact on Society and Analyzing their Formal and Technological Characteristics” is a project funded by the AICO call from the Department of Innovation, Universities, Science, and Digital Society of the Generalitat Valenciana (CIAICO/2021/258, 2022-2044).